New Member Engagement Study
Back by popular demand, the 2020 New Member Engagement Study
Five years ago, when I asked audiences of association professionals whether their associations had new member onboarding programs, a few people would raise their hands. Now when I ask, many more indicate they have a program in place. While onboarding programs are not new, more and more associations have been deploying these plans.
In the two years since my partners at Dynamic Benchmarking, and I created the New Member Engagement Survey, new member onboarding programs have changed. Not only are more associations implementing their plans, but they are also employing more communication tactics to reach new members. We also see associations working hard on measuring their impact; testing out new methods like engagement tracking, engagement scoring, and engagement profiling.
Because of all of these changes, we felt it was time to relaunch the survey and find out how new member onboarding, orientation, and welcoming programs are changing at associations.
We welcome associations of all types and sizes. If you are one of the 270 past-participants, thank you, and we welcome you to re-enter your data. If you have never participated, we welcome you too!
With just an investment of 10-minutes, you’ll get first access to the report, and you can use the platform to compare to your peers. Please join us by participating in this vital association industry study!
Here are some of the things we learned from the prior study: