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ABOUT NAYLOR ASSOCIATION SOLUTIONS


Naylor Association Solutions is a management company dedicated to driving non-dues revenue for trade and professional associations as well as communicating and engaging with members through a variety of channels. In 2015, Dynamic Benchmarking was brought on board to create a benchmarking platform to assess and compare the communications practices of associations from across the country. A mini-platform was also created for the Naylor website to allow visitors to enter a handful of metrics and compare themselves instantly to data collected from the larger, traditional survey. In 2016, Naylor expanded the study’s functionality by adding a scoring component that measures and ‘grades’ an associations communications practices against predetermined industry standards.

CASE STUDY

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Read the story of NAYLOR and how Dynamic 
Benchmarking helped them
"Providing our customers with a tangible means of comparing individual performance to that of their peers was a great advance over previous studies...By adding this new functionality, we are now able to provide participants with an even more meaningful experience and payoff on the time they invest completing the survey."
WORD ABOUT DYNAMIC BENCHMARKING

Dave Bornmann
Chief Marketing Officer