The 3800-plus member Association Forum of Chicagoland is known as the “association of associations”. Representing over 47,000 individual association professionals, the Association Forum’s mission is to advance the professional practice of association management. One of Dynamic Benchmarking’s first customers, Association Forum launched its wildly popular InSight and InsightEZ – two surveys that meet the wide range of needs of association meeting planning. With these products, members can make knowledgeable, up-to-date data driven decisions quickly by accessing, organizing and analyzing data securely and around the clock. InSight identifies the key performance indicators that affect an organization’s performance in many areas of annual meeting planning, including expense, revenue and operations.