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The 3800-plus member Association Forum of Chicagoland is known as the “association of associations”.  Representing over 47,000 individual association professionals, the Association Forum’s mission is to advance the professional practice of association management.  One of Dynamic Benchmarking’s first customers, Association Forum launched its wildly popular InSight and InsightEZ – two surveys that meet the wide range of needs of association meeting planning.  With these products, members can make knowledgeable, up-to-date data driven decisions quickly by accessing, organizing and analyzing data securely and around the clock.  InSight identifies the key performance indicators that affect an organization’s performance in many areas of annual meeting planning, including expense, revenue and operations.  

Debbie Wallentin
CMP, DIirector of Meetings, Society for Vascular Surgery


"Benchmarking for the association industry is important because it provides validation for the choices we make and identifies areas for improvement. InSight is going to make it much easier for professionals to get the right comparisons and the insight to validate or change what they are doing since all the data they need will be in one place."
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