Are You Doing All You Can to Keep Your New Members Engaged?
Fact: New association members renew at a substantially lower rate than other members.
So how do you keep your new members engaged?
Have you noticed that your new association members don’t renew at the same rate as your established members? Well you’re not alone. Low retention rates among first year members is a common problem among associations worldwide. Qualitative interviews of 345 association members conducted by Kaiser Insights LLC, indicate that the prime cause of this disparity is that a growing number of new members do not perceive value in their membership or have a weak member experience. These poor value perceptions and experiences can leave new members feeling disappointed and let down, ultimately leading to non-renewal of their membership. The end result? The association misses out on creating a life-long member, a future industry leader and an advocate.
THE COST OF NEW MEMBER ACQUISITION IS HIGH. YET, EVERY YEAR, AS MANY AS 30% OF FIRST-TIME MEMBERS SLIP AWAY. IMAGINE IF YOU COULD IMPROVE YOUR NEW MEMBER RETENTION BY 15% OR 30% OR EVEN 50%?
Get Answers on New Member Engagement
Dynamic Benchmarking, in conjunction with Kaiser Insights, is launching a first-of-its-kind benchmarking study to unearth industry best practices in new member engagement, onboarding, orientation and retention. This study will measure both qualitative and quantitative data to deliver to you a comprehensive report that is both informative and actionable. As a study participant, you will receive exclusive access to all results of this first-of-its-kind new member engagement study. Peer-to-peer comparisons and industries trends will be presented on a variety of industry best practices and key performance indicators including:
What new member engagement tactics are being used and which ones are most successful
How associations are measuring the success of their new member engagement programs
What tools are being used in new member engagement
Budgetary data on new member engagement programs tracking return on investment, percent of budget as percent of total revenue, renewal rates and more.
See how your organization compares to others when it comes to new member renewal rates, tactics and budgets and gain insight into what you can do to improve your own new member engagement program.
Share Your Knowledge
Don’t miss this opportunity to contribute to, and reap the benefits of, this one-of-a-kind study. As an active leader in the association industry, we invite you to participate in this study and share your best practices for new member engagement and retention. We seek association executives, representing associations of all sizes, types and locations to participate in our study. In return, you’ll receive exclusive access to the most comprehensive data available on new member engagement, orientation and retention strategies and tactics.
The study will go live in August and results will be released later this summer. Please complete the form below and we will contact you when the study is ready for data entry.
Influence the future success of the association industry and get exclusive access to our study results to see how associations like yours are engaging their new members. Become a part of our Best Practices in New Member Engagement Study today.
A special thanks to our research partners for this study...
The Study Is Now Open!
The New Member Engagement Study is now open for participation. Sign up today to help make a difference in the future of your industry!
Ready to start?
Use the link below to create your account and start entering data:
Study results will be released in the fall of 2017. All participants will receive access to study results that include personal benchmarks of your organization's performance against the data collected from the industry.
WORD ABOUT DYNAMIC BENCHMARKING
Now our members can make comparisons based on metrics of their own choosing. The ability to drill down to specifics such as expenditures by function, allocation of employees, institutional effectiveness and so much more makes this a very powerful tool for our members.
Benchmarking Committee Chair
Southern Association of College and University Business Officers