Are You Doing All You Can to Keep Your New Members Engaged?
Fact: New association members renew at a substantially lower rate than other members. So how do you keep your new members engaged?
Have you noticed that your new association members don’t renew at the same rate as your established members? Well you’re not alone. Low retention rates among first year members is a common problem among associations worldwide. Qualitative interviews of 345 association members conducted by Kaiser Insights LLC, indicate that the prime cause of this disparity is that a growing number of new members do not perceive value in their membership or have a weak member experience. These poor value perceptions and experiences can leave new members feeling disappointed and let down, ultimately leading to non-renewal of their membership. The end result? The association misses out on creating a life-long member, a future industry leader and an advocate. The cost of new member acquisition is high. Yet, every year, as many as 30% of first-time members slip away. Imagine if you could improve your new member retention by 15% or 30% or even 50%?
Get Answers on New Member Engagement
Dynamic Benchmarking, in conjunction with Kaiser Insights, is launching a first-of-its-kind benchmarking study to unearth industry best practices in new member engagement, onboarding, orientation and retention. This study will measure both qualitative and quantitative data to deliver to you a comprehensive report that is both informative and actionable.
Share Your Knowledge
As an active leader in the association industry, we invite you to participate in this study and share your best practices for new member engagement and retention. We seek association executives, representing associations of all sizes, types and locations to participate in our study.
Influence the future success of the association industry and get exclusive access to our study results to see how associations like yours are engaging their new members. Become a part of our Best Practices in New Member Engagement Study today.