Founded in 2004, the fast growing Urgent Care Association of America (UCAOA) is maturing quickly to keep up with the equally fast growing urgent care center industry. With nearly 6,400 members, from more than 2,615 clinics in the US, Australia, Bahrain, Canada, Hungary, Ireland, Israel, Mexico and New Zealand, UCAOA offers both individual and practice memberships. Given the importance and the quantity of data collected in the past as well as planned for the future, Dynamic Benchmarking was a natural fit for UCAOA. Launched in 2014, the 2014 Urgent Care Benchmarking Survey collects, assembles and reports on a vast array of urgent care benchmarks, including staffing, benefits, compensation, services offered, compliance, visits, integration, technology, marketing, coding and finance. Members were impressed with the easy-to-use metrics formatted for a unique, user-friendly experience, tailored specifically for urgent care centers. The tool has become the go-to resource for making informed urgent care business decisions as well as educating the public and payers about the urgent care industry.