Creating a benchmarking study, especially your first one, can look like a daunting task. As you begin to look at what data you want to collect, you should consider, first and foremost, what will your members find most valuable?
Engagement. Interaction. Relationship Building. These are the buzz words that dominate sales and marketing conversations around the globe. Today, more than ever, the success of your organization hinges on the depth and breadth of your relationship with each and every member.
Change can be hard. A new job. A new home. No matter how exciting or good something is, there’s always an underlying current of trepidation or anxiety that comes with making a change. The same can be said for changing the way we work or the processes we have in place.