About Trusted Choice
Trusted Choice is a wholly-owned, nonprofit subsidiary of the Independent Insurance Agents & Brokers of America and the consumer brand for Independent Insurance Agents. Its mission is to provide independent insurance agents with a sustainable competitive advantage by promoting and advancing the Trusted Choice brand and the superior value proposition it represents. As an organized federation composed of 51 chapters, Trusted Choice contracted with Dynamic Benchmarking to create a new study designed to help agents evaluate their marketing tools and tactics. The new survey will ultimately provide members with an overall marketing ‘score’ and provide them with actionable insights into their strengths and weaknesses.