About Tobacconists' Association of America Ltd
The Tobacconists' Association of America, Ltd. is a trade organization established in 1968 by visionary retail tobacconists. By providing education, communication, research, advocacy, and member discount programs, The TAA works with their members and the industry they support to offer the tools and relationship building opportunities needed to maximize professionalism and success.
TAA conducts a Retail Financial Survey annually for its membership, but has previously administered it manually which has limited the participation and execution of study data examination. The selection of Dynamic Benchmarking for this year's annual study creates a highly secure and scalable platform for data collection that improved accuracy and provided anonymity for survey respondents. The new study also offers quick turnaround for both development and reporting, as well as offering the association a tool for growth and source for non-dues revenue. By having an online survey that is easy to administer and anonymous, TAA anticipates much higher success with their new Dynamic Benchmarking study than with other past studies conducted.